fidentis law
About us

Fidentis was established after identifying a need in the market for integrated business and fiduciary advice. In an ever-changing commercial world, family owned businesses and entrepreneurs are looking for sensible, realistic and actionable advice by reliable and trusted business partners.  

Fidentis has brought together leading professional advisors and industry experts to pull together such expertise under one roof in order to provide our clients with a singular point of contact for all business and personal tax, compliance, accounting, emigration, corporate governance, restructuring, legal and fiduciary advisory services as well as operational support. 

Our mission is to provide advice that is simple and understandable, and to continue to be our clients’ trusted business partner in the implementation of such advice and by giving continued operational support. We believe that smart and sustainable advice will lead to enduring relationships. 

In providing advice we focus on efficiency, quality, integrity, and professionalism to serve the unique needs of our clients.  Our aim is to become our clients’ trusted advisors and business partners and together journey through the world of possibilities.


from the latin word /'fidens/

noun / meaning  trusting or relying

In providing advice we focus on efficiency, quality, integrity, and professionalism to serve the unique needs of our clients.
our team
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hein maij Director


Hein Maij has 25 years’ experience at the South African Revenue Service (SARS) as a qualified Master tax auditor. He is currently the owner and director of a tax consulting business FinDomicile, that specialises in financial emigration for SA expats as well as local tax compliance and dispute resolution. He has been in private practise since September 2015.

During his time at SARS he was a senior auditor and was responsible for the transfer of skills to junior auditors. He assisted SARS in developing Standard Operating Procedures as well as electronic working papers for the SARS Audit division countrywide.

He was a technical specialist in the audit department where he was responsible in reviewing audit files. He multi skilled in the sense that it was expected of him to audit various tax types i.e. Income Tax, Payroll and Value Added tax for Individuals as well as Corporates. His years of experience at SARS gave him insight on how to resolve complex tax disputes.


Registered Master Tax Practitioner (MTP) SA – Institute for South African Tax Professionals of South Africa


Post Gradual Diploma in Tax Law – University of Stellenbosch

Advanced Certificate in VAT – University of Unisa

Certificate in International Financial Reporting Standards (IFRS) – Unisa

Higher Diploma in Taxation – Cape Town Technikon

johan vermeulen DIRECTOR


With 18-years of professional experience, over a decade of which at Executive Management Level; Johan Vermeulen is a seasoned tax, finance and business professional, with expertise in serving both private and corporate clients.

After completing his articles at Price Waterhouse Coopers in 2005 he joined Coris Capital (now Sanlam) as a Senior Financial Accountant, thereafter being promoted to Fund Accounting Manager. In order to build exposure and meet new challenges, Johan joined Moore Stephens Cape Town in 2010 and was promoted to partner in 2013. Johan’s responsibilities included new business development, business advisory, assurance engagements, tax and tax advisory engagements to both corporates and individuals, including tax consequences on corporate restructures, mergers and acquisitions, and BEE transactions. Johan also acted as an independent trustee on various trusts.

After a brief stint in commerce, from July 2017 to beginning of 2020, Johan returned to private practice trading as Southern Cross Audit, Accounting, Tax and Advisory.


South African Institute of Chartered Accountants

Registered Auditor - Independent Regulatory Board for Auditors

Registered Tax Practitioner - SAICA


Module in Advanced Tax: University of Pretoria, Currently Enrolled;

Programme in Advanced Tax: University of Pretoria, 2015

B-BBEE Management Development Programme: University of South Africa Graduate School of Business Leadership, 2012 [Graduated With Distinction]

Certificate in Advanced Tax: University of South Africa, 2011

Bachelor of Accounting Sciences Honours: University of South Africa, 2001

Bachelor of Accounting Sciences in Accounting, Auditing, Financial Management & Tax: University of Pretoria, 2000

fidentis business advisory
annemarie joubert DIRECTOR


Annemarie Joubert is a director and founder of Potgieter Joubert Inc, a law firm established in 2017 after she spent almost 12 years at the top end of commercial legal services at two of the large commercial law firms in South Africa.

She obtained a BAccLLB degree from the University of Stellenbosch where after she did articles of clerkship at Cliffe Dekker Hofmeyr and was appointed as an associate. In 2008 she joined the Commercial Dispute Resolution Department at Edward Nathan Sonnenbergs as an associate and was later promoted to Senior Associate and thereafter Principal Associate.

She has advised numerous small, medium and large, local and international, corporations as well as individuals, on an array of commercial, personal and fiduciary related matters, including matters relating to corporate structures, corporate governance, shareholders’ and directors’ disputes, trusts, financial services, and insurance.

She was one of the first to obtain a BAccLLB degree from the University of Stellenbosch, and the accounting knowledge gained from her studies coupled with her commercial law experience, provides a unique skill set and understanding of the interplay between law, accounting and tax.


Practising attorney, Notary Public and conveyancer registered with the Legal Practice Council, Western Cape


BAccLLB (BRekLLB), University of Stellenbosch, 2001 - 2005

Our mission is to provide advice that is simple and understandable.
  • B-BBEE Ownership Solutions
  • Corporate Structuring and Reorganisation Transactions
  • Corporate Tax Solutions and Opinions
  • Individual Tax Solutions and Opinions
  • Financial Emigration
  • Tax Emigration
  • Company Valuations
  • Business Plans
  • Estate Planning
  • Tax Compromises and Deferred Payment Arrangements
Management and Accounting Services
  • Monthly Bookkeeping Services
  • Cloud Accounting Services
  • VAT/PAYE and other Tax Services
  • Management Accounts and Advisory
  • Compilation of Annual Financial Statements
assurance services offered by a related entity
  • Statutory Audit Engagements
  • Independent Review Engagements
  • Compilation Engagements
secreterial services
  • Incorporation of New Companies
  • CIPC Compliance
  • Restructuring of company affairs such as director changes; shareholder changes; company name changes; year-end changes and submission of annual returns
trusts, wills and estates
  • Formation and Settlement of new Trusts
  • Independent Trustee Services
  • Estate Planning including drafting of wills
We have teamed up with leading professional advisors in the tax and legal industries.
contact us
  • Call us

    073 587 7295

  • Registered Address

    Unit 223, The Quays, Park Lane, Century City, 7441 

  • Email us